There are many forms of media and all of them have their advantages and disadvantages as far as promoting the girls birthday dress goes. There’s print which is essentially newspapers and magazines. These are great for pictures, which can obviously speak for themselves. A girl can easily see the beauty and style of a dress. Then there’s TV commercials. These are highly effective for showing how these dresses spin, twirl and flow. Unfortunately, these are pretty expensive and isn’t a cost effective way to promo girls birthday dresses, even though girls do tend to watch a lot of television.
Internet ads are a great way to showcase a girls birthday dress. They don’t cost a lot to promote and they can be targeted to the ideal audience… Namely girls that are about to celebrate birthdays. Skywriting is another interesting method that is certainly attention grabbing, but not necessarily worthwhile. The same holds true for renting a plane to drag a banner over the beach. They can be eye popping and jaw dropping, but if you want to market dresses to girls, there has to be a better way. Radio spots are an a interesting way to go as well even though they can’t visually showcase the beauty of these dresses. Companies like TwirlyGirl, which is a leading manufacturer of girls dresses, has found a way to get around this problem. They have a catchy theme song which vividly describes the dresses in a way that evokes the imagination. Girls instantly get it when the hear the music, and the immediately want to be a part of the fun. TwirlyGirl also uses podcasts to reach their audience of girls. They download an episode and at the end of hearing a wonderfully written and performed short story, they hear a short plug for one of the dresses. Each spot is as fun and creative as the episode. If you would like to see what all the fuss is about, then go to www.twirlygirlshop.com to see their huge selection of birthday dresses for girls. Girls love to live in them!