As an anthropologist at one of this country’s leading universities, my job is to read and analyze old documents and texts in order to study past human behavior and societal evolution. I’m basically Indian Jones without the adventure and whip. Recently, while analyzing a four thousand year old doc from Egypt, I realized that it included a description of a girls dress along with basic instructions on how to sew it. I gathered some of my post-doc students to assemble the appropriate materials and we began reconstruction this garment. Several weeks later, it was completely. And what we basically realized is that our ancestors had described how to construct a girls maxi dress like this. Maxi dresses became very popular in Western Civilization in the 1970s, thanks to their comfortable design and fashionable styling. But little did we know that they came from the Nile and early Mesopotamia. Our results were peer reviewed in several prestigious journals and they too came to the same conclusion. Maxi dresses for girls must have been a clothing item that was in vogue back in those days.
This lead our little group of researches to do some modern day study of this girls dress type. This was as simply as performing a quick internet search. We found many websites that sell girls maxi dresses, thus pointing to the increasingly popularity of this fun style. One site in particular caught our eye. It was called TwirlyGirl. Yes, the maxi dresses for girls that they sell are quite adorable. But this, of course, is subjective. We also found very interesting the way they market their products. Each girls dress comes with its own fun description. What this clothing line is trying to suggest is that when you purchase one of their dresses, you are not just taking home a garment, you are gaining access to a fun world of imagination and creativity. This is confirmed by their existence of a free podcast of original short stories for children. All of my students were impressed with the way they are reaching out to their customer base by offering free content. In the age of internet marketing, this is more important than ever. I forwarded a link to this website to my colleagues in the business school adjunct, since I was certain they would be interested in it. Indeed they were. In fact, two of them came back to the me the next day and thanked me for bringing TwirlyGirl to their attention. They wound up buying several items for their own girls. Some were Christmas gifts, others were birthday presents, and still others were for back to school.
It’s funny. We set out to discover something from the past, and instead, we wound up making a great discovery about something in our present. TwirlyGirl. This link will take you to their home page so that you too can discover the joys of unearthing something beautiful. It will certainly bring a smile to your face, and it might even change the way you see fashion as a whole. Have fun. www.twirlygirlshop.comhion